Small Business
Christmas Marketing Ideas
Katie Batchelor
It’s the most wonderful time of the year and also one of the busiest for most businesses!
Use these top festive marketing tips to capture your customers’ attention and stand out from the crowd this holiday season!
1. Run a Christmas Email Campaign
Email marketing is #1 on our list for festive marketing in 2019 as email is still one of the most accessible, measurable and easily customisable marketing tools for small businesses.
Think about implementing a drip email marketing campaign this December.
One way you can do this is by using a ’12 deals of Christmas’ styled campaign.
Although this approach is a bit cliché, by offering your customers special discounts and limited offers, this creates a sense of urgency and a feeling that your deal should not be missed.
Equally, an advent calendar style campaign is great to promote excitement about what offers each day will bring to your customer’s inbox.
2. Support a Local Cause
By partnering up with a charity or supporting a local cause, your business can help people in need which in-turn will help with your marketing.
Here are a few simple ways that your business can make a difference:
Organise and host a ‘Santa Race’ or festive event in your town and donate the profits to a local organisation.
Donate a certain percentage of your December sales to a specific charity.
Provide an opportunity for your customers to donate to a specific charity at your checkout.
Donate a product or service which will benefit recipients of your chosen charity.
3. Temporarily Add a Christmas Theme to Your Branding
Not only does this make your customers and prospects smile when they visit your website or view your content, it also shows them that your site is current and continuously updated.
4. Host a Social Media Competition
It could be just a cliché, ‘like, share and tag 3 friends for your chance to win…’ or even a more interactive competition ‘Tag us @…. and #…. in your best Christmas jumper pics for your chance to win…’
Either way, by giving something back to your followers on your social media this season, it’s a way of showing your appreciation for their engagement with your brand and says ‘thank you’ for their support.
Even if you can’t give away a freebie, a small discount or purchase incentive will help make your loyal followers and customers feel valued.
5. Always Have Gift Cards Available
Help these customers by offering gift cards for use with your business.
Gift cards are easy to promote and are a brilliant tool for businesses selling physical products and/or services including online-only businesses.
