SEO Basics: What is Search Engine Optimisation (SEO) and Why is it so Important for Your Website?
What is Search Engine Optimisation (SEO)?
Why is SEO Important for my Website?
Whilst social media is a great way to generate traffic to your website, the majority of online traffic is driven by search engines. If your website isn’t optimised for search engines, you could be missing out on website traffic and in turn, potential leads.
For example, the majority of search engine users do not look past the third search page. If your website isn’t ranked on the first search engine results page (SERP) your potential customers might never come across your website.
How Can I Improve my SERP Ranking and SEO?
1. Know your audience
Understand what your customers are searching for online, the answers they need and the keywords they are using.
Update your content regularly to increase relevancy and utilise heading tags to highlight important key words and phrases.
5. Optimise Images
6. Page Speed
Improve your page speed by reducing image sizes, removing unused plugins and clearing unnecessary large files.