Concept
In 2019, Rising Aspirations approached Deearo to create a program for their production of Cats. Following a quick turn around and execution, Rising Aspirations returned in need of a full rebrand for the theatre school! The existing brand and colour scheme did not represent the inclusive image they wanted to present - they wanted a logo and identity that captured their boldness and inspiration as a company, and we were happy to help!
Journey
We worked closely with Rising Aspirations to create a logo that represented who they are as a school. The colours chosen were bold and modern, but also representative of the courageous and creative young people they teach. Rising Aspirations asked for three shooting stars to be incorporated in their logo design to symbolise their students achieving their goals and dreams. The three stars also signified the three theatrical disciplines they teach: drama, singing and dance.
Result
The new contemporary-style logo has been a huge success for Rising Aspirations Academy of Performing Arts, keeping their their new brand identity consistent with their core values. Deearo Marketing are pleased to have designed a bold and inspiring brand for Rising Aspirations - we know it will inspire students and teachers alike to step out onstage with confidence and be the best they can be!
