The 3P's of Professional Headshots - Professionalism, Promotion and Personal Brand
Katie Batchelor
Digital identity is what matters. You wouldn’t launch a new company without a logo, would you? So, why would you spend hours on your content and website to then upload a filtered and unprofessional selfie on your ‘About Me’ page or LinkedIn profile?….
After investing so much time and energy into marketing your business, a professional headshot is an extension of that same principle, it shouldn’t be an overlooked part of your brand.
Here are 3 reasons why having professional headshots on your website and social pages will help your business.
1. Professionalism
First impressions count. A headshot which is taken by a smartphone in a non-corporate environment will not help a businessperson make a good first impression. Using Industry appropriate professionally taken photos which are clear, is the best way to illustrate who is representing your company.
2. Promotion
Using corporate headshots can help promote your business and your representatives by adding a personal touch. They can be used on business cards, email blasts and brochures etc which gives your brand an honest and real impression. By having one high quality headshot, this can be used across all of your platforms and will keep your branding consistent instead of having several different low-quality headshots being used.
3. Personal Brand
The look of your photo should match whatever you see as your ‘brand’. Whether you are a freelance writer or company representative, everything about the photo should be relatable to the brand. For example, if you work for a business causal company, your clothing should match that look. Your photographer should be able to provide some insight on what might look best for your particular industry.
If you have been putting off having a professional headshot taken, now is the time to invest in your future and get a great photo taken which shows your professional identity, personal brand and can be used for promotional tools.
If you have been putting off having a professional headshot taken, now is the time to invest in your future and get a great photo taken which shows your professional identity, personal brand and can be used for promotional tools.
Need a professional headshot for your business in Berkshire? Get in touch.
