Is Marketing Your Business Important During Lockdown?
There are countless reasons why small businesses should be utilising marketing during lockdown, even if they’re having to temporarily close.
Have you ever calculated how much time you spend online? Even worse, does your phone send notifications each week of your average screen time? More than 5 hours a day? Don’t worry, you’re not alone.
During the UK’s first 2020 lockdown, adults were on average spending 4 hours a day online as coronavirus has changed how we work and communicate.
If people are relying so much on online space, it’s equally as important for your business to be online and proactive too.
Having an up to date online identity will mean that when your potential customers are browsing social media, your content and brand will be discovered. And remember, the more your brand appears online, the more likely it is to be recognised, this recognition then turns into trust and trust turns into loyalty.
So, even if your business isn’t able to trade online and is waiting for the lockdown restrictions to be lifted, if you have a strong online presence during lockdown, your small business will be at the front of customers minds when they’re looking to purchase a product/service in your industry when lockdown has ended.
This is why it’s crucial to stay relevant and available to the public so that when the lockdown restrictions lift, your business has a headstart from the demand you generated during lockdown.
So now you know why marketing is so important for your small business,
How can you market your business during lockdown?
There are many ways to market your business online and the most suitable will entirely depend upon your business and industry. Here are four free and easy ways to market your small business during lockdown and beyond.
1. Social media marketing
Whether you want to promote your brand, increase your web traffic, increase trust in your brand or manage customer relationships, social media is a free and extremely effective place to start.
Social media platforms such as Instagram, Twitter, Facebook, LinkedIn, TikTok etc are a great way to reach your customers and build your brand. It’s important to post engaging content regularly so that users interact with your content through likes, shares, comments and saves as this then attracts more people to your posts and social media profile.
Facebook is generally a great starting point for B2C and B2B brands. We recommend LinkedIn and Google My Business for B2B businesses whereas Instagram is more effective for B2C brands. However, this all depends on your unique business and its target audience, so we advise researching this thoroughly beforehand.
2. Search engine optimisation
Why not use this spare time to work on your website and make sure it’s optimised for search engines?
Starting a blog is a great way to not only provide interesting and useful content for your customers but it can also be great for your SEO! Remember, the more time your readers spend looking at, sharing and engaging with your website content, the higher your SERP ranking will be.