Marketing Basics for Small Business Owners Effective marketing is essential for brands to stand out and thrive. However, not all businesses can afford to take

Of course, you hope it never happens to you. You never want to be the recipient of a bad review or a nasty comment online, but inevitably it does happen sometimes. Whether it’s the result of a misunderstanding, a disgruntled employee, or a disappointed customer, you just can’t please everyone.

‘Customer Churn’:The Big, Bad Wolf of Business. The term customer churn has to do with how many of your customers and clients return to use

Just like you, we at Deearo Marketing are all looking forward to getting out of lockdown and back to normal, but as the lockdown continues, we expect that a lot of people will still be working from home where they can as per the government guidance. Even with the possibility of non-essential services opening up soon and restrictions easing in the next few weeks, we’re not holding our breath that we’ll suddenly be encouraged to mass back in the office for Monday morning meetings.

There’s a common misconception amongst business owners that marketing is the same as it’s always been and that if your marketing worked for you in decades past, that you don’t need to do anything differently now. We’re not so sure. Actually, we are sure. We’re sure that’s not the case. Let us explain.

Is trying to get to grips with the online marketing and social media side of your business taking up all your time and energy? If so, then outsourcing your marketing could be for you!

Many marketing agencies use terms and phrases which can cause confusion or uncertainty if you’ve not heard of them before. As a small business owner, it’s important to have basic knowledge of different marketing concepts, so here’s our quick glossary of the most common terms used every day in marketing.

These unprecedented times are changing how everyone works so we’ve compiled several ideas to help you develop your career in your industry, source work, generate leads, support other small businesses and increase your productivity from home.

With the current outbreak of COVID-19, small businesses in Berkshire are having to change the way they operate. Despite small businesses having little control over the external situation, with proactive communication and planning, the negative impact on your small business caused by the pandemic may be reduced.