Authentic, trustworthy, and human: how to get new customers to take a chance on you What makes a customer return again and again? A good

At Deearo Marketing, we love to share with you some of the tricks of our trade and technical vocab. Today, we bring you the term ‘brand transparency’ to broaden your marketing horizons. What’s more, we want to tell you why you should care what brand transparency is and how it applies to your business.

Needless to say, a lot has happened in the past year. The digital world has been skyrocketed by the pandemic with e-commerce, online streaming and social media seeing a surge.

How to Market Your Business Using Brand Storytelling To be successful, businesses cannot be faceless entities anymore. They have to reach out and connect to

3 Ways Your Business Should Market Itself Using Brand Storytelling To be successful, businesses cannot be faceless entities anymore. They have to reach out and

Understanding colour connotations and colour symbolism is key to being able to use colour to influence your consumer’s thoughts on your brand. This is an important skill to transform your brand’s image during a rebranding.

The brand wheel is a templated approach to help you understand your brand by breaking it down into these 5 categories: Attributes, Benefits, Values, Brand Personality & Brand Essence.

Having consistent branding is so important on and offline. Also, the idea that anyone, anywhere can recognise your brand even without a logo is so important.

From No-Go to Logo – Refining Your Brand Image in 6 Simple Steps A well-designed business logo is the key to conveying your brand’s values