3 Ways Your Business Should Market Itself Using Brand Storytelling

3 Ways Your Business Should Market Itself Using Brand Storytelling To be successful, businesses cannot be faceless entities anymore. They have to reach out and connect to audiences, engage with them and become more relatable than ever before.  Brand storytelling is something which EVERY business should be doing to connect with customers. It links what […]

Colour Connotations in Branding Explained

Colour Connotations in Branding Explained Red The colour red has a range of different contextual connotations as it’s representative of fire, danger, love, desire and passion.  It’s a bold, energetic and lively colour which is symbolic of strength, confidence and power.  If other brands in your industry are avoiding red, the colour can be used to help […]

A Step-by-Step Guide on How to Write an SMP Using the Brand Wheel Model

A Step-by-Step Guide on How to Write an SMP Using the Brand Wheel Model So, how do you write an SMP? Writing an SMP isn’t easy…. but then again, it probably shouldn’t be if you’re taking the foundations of your brand and formulating a phrase which is designed to empower your creative team and be […]

4 Reasons Why Consistent Branding is Crucial

4 Reasons Why Consistent Branding is Crucial Here are 4 reasons why your branding MUST be consistent:  1. Consistency Makes Your Brand Feel More Reliable When you are getting to know a person- you start to develop opinions on them- ideas and assumptions are always based on the interaction that you have had with that […]

From No-Go to Logo – Refining Your Brand Image in 6 Simple Steps

From No-Go to Logo – Refining Your Brand Image in 6 Simple Steps A well-designed business logo is the key to conveying your brand’s values and can have a big influence on your potential customers’ impression of your brand. Your logo is a point of recognition for stakeholders, a ‘shop-window’, which is why it is […]