“Content builds relationships. Relationships are built on trust. Trust drives revenue.”
– Andrew Davis
Small Business Tips + Insights
The Marketing Blog
The Deearo Marketing Blog is full of small business tips, insights and guidance. From branding and website design, to social media management and advertising, we’ve got your marketing, design and strategy questions covered.
5 Skills to Master and take Your Small Business to The Next Level in 2021 We know this year has been tough on businesses, especially small businesses, but we at Deearo Marketing want to help. We all know that January is prime reinvention time. People use New Year’s to reflect on their
Christmas: the time for festive cheer, cheese and beer…No? Just us, then. Seriously though, people are much more accepting of cliched marketing techniques at this time of year than at any other.
Is trying to get to grips with the online marketing and social media side of your business taking up all your time and energy? If so, then outsourcing your marketing could be for you!
At Deearo, we want to help you maximise your marketing potential and allow your work force to be more time efficient. So, here are our top three reasons why we think email automation is awesome!
Content marketing can be a useful tool, as long as you’re setting objectives for each post. Whether it’s an email newsletter, blog post, YouTube video, social media post, eBook, lead magnet etc, every piece of content created by your business needs an objective.
There are countless reasons why small businesses should be utilising marketing during lockdown, even if they’re having to temporarily close. Have you ever calculated how much time you spend online? During the UK’s first 2020 lockdown, adults were on average spending 4 hours a day online as coronavirus has changed how we work and communicate.
Instagram engagement is key for getting your brand and business noticed online. Many small businesses owe much of their success to Instagram. They’ve found users who’ll like, comment and share their posts, which helps bring in new customers who’d otherwise never have found them.
SEO (Search engine optimisation) is the process of increasing the quantity and quality of your website traffic organically by improving your search engine rankings. If your website isn’t optimised for search engines, you could be missing out on website traffic and in turn, potential leads.
Many marketing agencies use terms and phrases which can cause confusion or uncertainty if you’ve not heard of them before. As a small business owner, it’s important to have basic knowledge of different marketing concepts, so here’s our quick glossary of the most common terms used every day in marketing.