“Content builds relationships. Relationships are built on trust. Trust drives revenue.”
– Andrew Davis
Small Business Tips + Insights
The Marketing Blog
The Deearo Marketing Blog is full of small business tips, insights and guidance. From branding and website design, to social media management and advertising, we’ve got your marketing, design and strategy questions covered.
‘Customer Churn’:The Big, Bad Wolf of Business. The term customer churn has to do with how many of your customers and clients return to use your services after they have used them once or more. The Collins English Dictionary defines the word “churn” as a “machine in which cream is
Authentic, trustworthy, and human: how to get new customers to take a chance on you What makes a customer return again and again? A good experience the first time? Sure. Feeling valued and respected by the company? Certainly, but what about attracting new customers? Retaining customers is really important if
Mastering Instagram for smart people: A simple guide. You know those books for so-called “dummies”? They’re non-fiction books designed to teach someone who isn’t an expert in the field a reasonable amount about it. They’re called things like “astrophysics for dummies” or “growing your own fruit and veg for dummies.”
The importance of the automated email: Automated doesn’t have to mean impersonal At Deearo marketing we know why you wanted to start your own business. You were sick of working so hard so someone else could enjoy the profit of your labours, and you wanted to create something of your
Social Media: Why do I need to use it to promote my business? Plenty of businesses come to us genuinely confused about why their website isn’t generating enough web traffic. Another common question we get asked is ‘just how important is it for our business to be on social media?’
Just like you, we at Deearo Marketing are all looking forward to getting out of lockdown and back to normal, but as the lockdown continues, we expect that a lot of people will still be working from home where they can as per the government guidance. Even with the possibility of non-essential services opening up soon and restrictions easing in the next few weeks, we’re not holding our breath that we’ll suddenly be encouraged to mass back in the office for Monday morning meetings.
At Deearo Marketing, we love to share with you some of the tricks of our trade and technical vocab. Today, we bring you the term ‘brand transparency’ to broaden your marketing horizons. What’s more, we want to tell you why you should care what brand transparency is and how it applies to your business.
There’s a common misconception amongst business owners that marketing is the same as it’s always been and that if your marketing worked for you in decades past, that you don’t need to do anything differently now. We’re not so sure. Actually, we are sure. We’re sure that’s not the case. Let us explain.