“Content builds relationships. Relationships are built on trust. Trust drives revenue.”
– Andrew Davis
Small Business Tips + Insights
The Marketing Blog
The Deearo Marketing Blog is full of small business tips, insights and guidance. From branding and website design, to social media management and advertising, we’ve got your marketing, design and strategy questions covered.
At Deearo, we want to help you maximise your marketing potential and allow your work force to be more time efficient. So, here are our top three reasons why we think email automation is awesome!
Content marketing can be a useful tool, as long as you’re setting objectives for each post. Whether it’s an email newsletter, blog post, YouTube video, social media post, eBook, lead magnet etc, every piece of content created by your business needs an objective.
There are countless reasons why small businesses should be utilising marketing during lockdown, even if they’re having to temporarily close. Have you ever calculated how much time you spend online? During the UK’s first 2020 lockdown, adults were on average spending 4 hours a day online as coronavirus has changed how we work and communicate.
Instagram engagement is key for getting your brand and business noticed online. Many small businesses owe much of their success to Instagram. They’ve found users who’ll like, comment and share their posts, which helps bring in new customers who’d otherwise never have found them.
SEO (Search engine optimisation) is the process of increasing the quantity and quality of your website traffic organically by improving your search engine rankings. If your website isn’t optimised for search engines, you could be missing out on website traffic and in turn, potential leads.
Many marketing agencies use terms and phrases which can cause confusion or uncertainty if you’ve not heard of them before. As a small business owner, it’s important to have basic knowledge of different marketing concepts, so here’s our quick glossary of the most common terms used every day in marketing.
Do you really know who your customers are? Do you know why they purchase your product/service? Do you know how to reach new clients outside of your customer base? If your answers to the questions above aren’t a confident yes, your next smart step is buyer personas.
Four Trends to Help Your Business Bounce Back Stronger After Lockdown In times of crisis, Britain has had to pull together to keep both its people and economy strong. We are so thankful that we are beginning to see an end, and we are hoping that now is the time
How to Market Your Business Using Brand Storytelling To be successful, businesses cannot be faceless entities anymore. They have to reach out and connect to audiences, engage with them and become more relatable than ever before. Brand storytelling is something which EVERY business should be doing to connect with customers.