“Content builds relationships. Relationships are built on trust. Trust drives revenue.”

– Andrew Davis

Small Business Tips + Insights

The Marketing Blog

The Deearo Marketing Blog is full of small business tips, insights and guidance. From branding and website design, to social media management and advertising, we’ve got your marketing, design and strategy questions covered.

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Content Marketing
Laura Bell

Video Content: Your Social Media Best Friend.

Video Content: Your Social Media Best Friend There can be no doubt that video is social media currency right now. There has rarely been a stronger medium of communication to date than that of video content. If a picture speaks a thousand words, then how much can a video cover

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Font
Branding
Laura Bell

What your font choice says about your brand

What your font choice says about your brand. At Deearo Marketing, we often talk about brand consistency. You can see our previous blogs about using a consistent tone of voice across all written content connected to your business here, or one about brand transparency here. Today, we want to explain

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Tone of Voice: Continuity is Key
Branding
Laura Bell

Tone of Voice: Continuity is Key

Getting your brand’s tone of voice right – Continuity is key Have you ever been told that it’s not just ‘what you say’ but it’s ‘how you say it’ that matters? Well, it’s true. Your tone of voice can communicate a plethora of emotions and motivations behind the words, but

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Email Newsletters
Email Marketing
Laura Bell

Email Newsletters are back!

Email Newsletters are back! Why the newsletter renaissance? Well, according to Tokensub, “the current resurgence we’re seeing of email newsletters can be largely explained in how it fundamentally offers a solution to many of the problems that plague social media.” As people become more distrustful of social media as a

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Customer churn
Small Business Marketing
Laura Bell

‘Customer Churn’: The Big, Bad Wolf of Business.

‘Customer Churn’:The Big, Bad Wolf of Business. The term customer churn has to do with how many of your customers and clients return to use your services after they have used them once or more. The Collins English Dictionary defines the word “churn” as a “machine in which cream is

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Instagram
Social Media
Laura Bell

Mastering Instagram for smart people: A simple guide.

Mastering Instagram for smart people: A simple guide. You know those books for so-called “dummies”? They’re non-fiction books designed to teach someone who isn’t an expert in the field a reasonable amount about it. They’re called things like “astrophysics for dummies” or “growing your own fruit and veg for dummies.”

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