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– Andrew Davis
Small Business Tips + Insights
The Marketing Blog
The Deearo Marketing Blog is full of small business tips, insights and guidance. From branding and website design, to social media management and advertising, we’ve got your marketing, design and strategy questions covered.
Landing Page or Website? The Differences Between them and Why it Matters. With landing pages becoming more and more commonplace in the world of online marketing, we thought it might be as well to explain what on earth one is and how it differs from your website. Landing pages can
Email Newsletters are back! Why the newsletter renaissance? Well, according to Tokensub, “the current resurgence we’re seeing of email newsletters can be largely explained in how it fundamentally offers a solution to many of the problems that plague social media.” As people become more distrustful of social media as a
Of course, you hope it never happens to you. You never want to be the recipient of a bad review or a nasty comment online, but inevitably it does happen sometimes. Whether it’s the result of a misunderstanding, a disgruntled employee, or a disappointed customer, you just can’t please everyone.
‘Customer Churn’:The Big, Bad Wolf of Business. The term customer churn has to do with how many of your customers and clients return to use your services after they have used them once or more. The Collins English Dictionary defines the word “churn” as a “machine in which cream is
Authentic, trustworthy, and human: how to get new customers to take a chance on you What makes a customer return again and again? A good experience the first time? Sure. Feeling valued and respected by the company? Certainly, but what about attracting new customers? Retaining customers is really important if
Mastering Instagram for smart people: A simple guide. You know those books for so-called “dummies”? They’re non-fiction books designed to teach someone who isn’t an expert in the field a reasonable amount about it. They’re called things like “astrophysics for dummies” or “growing your own fruit and veg for dummies.”
The importance of the automated email: Automated doesn’t have to mean impersonal At Deearo marketing we know why you wanted to start your own business. You were sick of working so hard so someone else could enjoy the profit of your labours, and you wanted to create something of your
Social Media: Why do I need to use it to promote my business? Plenty of businesses come to us genuinely confused about why their website isn’t generating enough web traffic. Another common question we get asked is ‘just how important is it for our business to be on social media?’
Just like you, we at Deearo Marketing are all looking forward to getting out of lockdown and back to normal, but as the lockdown continues, we expect that a lot of people will still be working from home where they can as per the government guidance. Even with the possibility of non-essential services opening up soon and restrictions easing in the next few weeks, we’re not holding our breath that we’ll suddenly be encouraged to mass back in the office for Monday morning meetings.