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Small Business Tips + Insights
The Marketing Blog
The Deearo Marketing Blog is full of small business tips, insights and guidance. From branding and website design, to social media management and advertising, we’ve got your marketing, design and strategy questions covered.
Video Content: Your Social Media Best Friend There can be no doubt that video is social media currency right now. There has rarely been a stronger medium of communication to date than that of video content. If a picture speaks a thousand words, then how much can a video cover
What your font choice says about your brand. At Deearo Marketing, we often talk about brand consistency. You can see our previous blogs about using a consistent tone of voice across all written content connected to your business here, or one about brand transparency here. Today, we want to explain
Getting your brand’s tone of voice right – Continuity is key Have you ever been told that it’s not just ‘what you say’ but it’s ‘how you say it’ that matters? Well, it’s true. Your tone of voice can communicate a plethora of emotions and motivations behind the words, but
Landing Page or Website? The Differences Between them and Why it Matters. With landing pages becoming more and more commonplace in the world of online marketing, we thought it might be as well to explain what on earth one is and how it differs from your website. Landing pages can
Email Newsletters are back! Why the newsletter renaissance? Well, according to Tokensub, “the current resurgence we’re seeing of email newsletters can be largely explained in how it fundamentally offers a solution to many of the problems that plague social media.” As people become more distrustful of social media as a
Of course, you hope it never happens to you. You never want to be the recipient of a bad review or a nasty comment online, but inevitably it does happen sometimes. Whether it’s the result of a misunderstanding, a disgruntled employee, or a disappointed customer, you just can’t please everyone.
‘Customer Churn’:The Big, Bad Wolf of Business. The term customer churn has to do with how many of your customers and clients return to use your services after they have used them once or more. The Collins English Dictionary defines the word “churn” as a “machine in which cream is
Authentic, trustworthy, and human: how to get new customers to take a chance on you What makes a customer return again and again? A good experience the first time? Sure. Feeling valued and respected by the company? Certainly, but what about attracting new customers? Retaining customers is really important if
Mastering Instagram for smart people: A simple guide. You know those books for so-called “dummies”? They’re non-fiction books designed to teach someone who isn’t an expert in the field a reasonable amount about it. They’re called things like “astrophysics for dummies” or “growing your own fruit and veg for dummies.”